UX Strategist • CRO Specialist
Oswaldo Mendoza
I’m a UX strategist with a business-first mindset. I design solutions that work for users and drive real results for the business.
I am currently open to senior individual contributor roles and lead roles at mid-size product companies.
Featured Work
Here are some of my most recent projects.
Leading a national law firm multi-year UX & Growth Program
Three years. A national law firm. A website that wasn’t pulling its weight as a business asset. We built the foundation in year one — and then we scaled it into a lead generation engine.
Webform Prospects: 2,469 +350% YoY
Webform Prospects: 2,469 +350% YoY
Webform Prospects: 2,469 +350% YoY
What I bring to the table
I focus on the skills that move teams and businesses forward — the ones that are harder to automate.
Cross-team communication
I keep teams aligned across in-person and remote environments, from early brainstorms to final project alignment.
8 Years in UX
My background spans both in-house teams and agencies, with deep experience in higher education and financial services.
CRO Focused UX
I partner with marketing teams to improve website experiences that turn visitors into leads.
Ambiguity to Clarity
I help teams move forward and grow their strategy when the problem isn't fully defined yet.